Uto Balmoral

Uto Balmoral is a virtual designer, a character provokingly created to be a product himself, and a project of that same designer. This idea comes from a personal consideration about the concept of the “Designer as brand”. The central thread of Uto's work is the simple necessity to communicate, to provoke, to generate something for the public, to force out a smile, to generate thought, to spark a reaction, to start a process able to go beyond aesthetic sense and functionality.